Nexxus had the concept, but they needed help with the execution. We were brought in to organize the project and consult on deployment as well as provide art direction and technical assistance with photo shoots and buildout.
The Endless Stylebar invites users to browse step-by-step how-to videos that utiize Nexxus products to create great styles at home. The video player incorporated innovative detail views and review technology to help the home-styler achieve the salon look.
User's can also learn first hand how to create a great look by signing up online to attend Style Parties hosted across the country in major US cities like New York, Chicago, and Miami.
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