KSwiss came to us looking for a simple contest with a sweepstakes overlay. What they ended up buying was a full web application that was at once simple and attractive to the target demographic of high-school students as well as packed with client content.
Students of select schools across the country were invited to log on to this microsite and register themselves. Once registered, users would select a training task each day. This would give them an entry into a weekly sweepstakes drawing but more importantly would give thier school a point in a contest for a large cash prize. Users would then be taken to a dashboard view showing thier progress graphed against thier school's rank.
Additional KSwiss content drove users to watch videos, learn about sponsored athletes, and to purchase product at thier local demographically-targeted brick and mortar stores.
View Demo »
Selecting today's training
Dashboard view
Dashboard detail- school training breakdown