Verizon Wireless wanted to generate excitement around the Eagles brand while basking in the reflected glow it provided. for thier own company.
We produced a promotion that invited users to predict events in each week's Eagles game such as Donovan McNabb throwing for a 50 yard plus touchdown. If they were correct, they earned a scratch card. These scratc h cards could reveal an instant win prize such as a signed jersey or a letter tile which the user could then place on a virtual board to collect thier way towards great experiential prizes.
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