Advance Internet came to us with a pre-existing tool for building templated promotions across thier network of newspaper affiliates but it was over ten years old and in need of a complete overhaul.
The answer wasnt a simple one as I met with the client to define a feature list (robust help, on the fly preview, dashboard organization) and an upgrade path so as to make a smooth transition for the 13 regional offices utilizing the current tool. Along the way we educated the client on the value of agnostic data that could be deployed across thier network.
The new tool debuted to rave reviews from all who interacted with it: from salespeople, to designers, to the administrators. At any given time there are currently 50 running promotions on this system across the United States.
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